DATA, MEDIA, CULTURE
“‘Burgernomics’: Data, Media and Culture in the Contemporary World” — an open lecture by Vlad Strukov.
‘Symbolic economies’ is one of the most exciting catch-phrases in contemporary research. Some use it to describe the processes of ‘culturization’ of economic activities such as brand management. Others consider symbolic economies to be an extension of political powers of nation-states. In this lecture, I use the term ‘symbolic economies’ as a way to comprehend cross-platform, multi-channel, convergent and participatory forms of value production in the contemporary world. The city of Saint Petersburg will provide me with the context in which to analyse emerging symbolic economies. I will consider the city’s burger culture including its mediations on the internet as an element of Russian symbolic economy. The notion of ‘burgernomics’ will help me map and interrogate the relationship between capital and subjectivity, performance and consumption in present day Russia.
Vlad Strukov is a professor of film study and digital culture at the University of Leeds (UK); currently a senior fellow at the University of Copenhagen. Engaged in the theory of global journalism, independent media, consumption, the celebrity phenomenon in the context of Russia and the Russian-speaking culture. Founder and editor-in-chief of the journal “Studies in Russian, Eurasian and Central European New Media” (www.digitalicons.org).