Jan Krasni holds a PhD in German and Media Studies from the Konstanz University, Germany, and BA and MA degrees in German Philology from the University of Belgrade, Serbia. He has been teaching in Germany (Leipzig University and Free University Berlin), Serbia (University of Belgrade), and Bosnia (University of Eastern Sarajevo). Additionally, Jan has also been working on research projects in the United Kingdom (University of Warwick), and Germany (Sorbian Institute in Bautzen/Budyšin, Lusatia). He is also interested in literature: he writes and translates from and into the German language.


Jan Krasni

Research Interests:

Jan’s research interests are anchored in the fields of discourse theory, and the media related discourse and dispositive analysis. He is focused on the question how the apparatus, i.e. infrastructures of online media determine the discursive production of meaning. As for the dispositive, Jan investigates the technological and the societal setting of the given phenomenon together with its impact on the society, and on the representation within the information flow.  In the same context, he analyses what role different semiotic resources play in multimodal representations and how they form the polyphony of the discursive position(ing)s. The multimodal discourses define largely public knowledge and collective memory. The cognitive research within cultural studies examines the influence of technology on the “culture of perception” in the interplay of the human intuition, technological intuitivity and cognitivity of both actors. Finally, in order to achieve social impact of discourse research, Jan works also with artists in research projects on phenomena related to social networks. Jan sees Discourse Studies as a post-disciplinary field which, depending on the research object, demands methodological pluralism, i.e., qualitative, quantitative and/or mixed methods and software tools (link 1, link 2) In this sense, he pleads for critical reflections and elaborated discussions on the theory, methods and methodologies within discourse analysis. This approach is relevant when talking about the problems of automated analysis of multimodal discourse. It also relates to ideological analysis in automatized discourse production in such areas as politics, culture, economy, etc.

Key Terms:

  • Discourse studies
  • Dispositif analysis and apparatus theory
  • Critical theory
  • Media and cultural studies
  • New and online media
  • Media infrastructure
  • Digital humanities
  • Social semiotics and multimodality
  • Discourse polyphony
  • Public knowledge